This is a social network designed specifically with the 30+ crowd in mind. The Lamato network's have taken the best components of other more established online social networking sites- Facebook, Bebo, Twitter, etc.- and enhanced them to their maximum social potential. They have achieved this by encouraging you to get offline in order to do these activities in person with those you care about.
Single feature spotlight vignettes released via online video sharing landscape all lead the audience to Lamato.net where a full tour of the sites features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directs everybody interested in learning about more genuinely social ideas to the main Mott's Clamato website for further inspiration.
I think online videos a quite weak, but I think the idea behind the whole site is very strong. It is a good idea for the age group as most people that age are quite skeptical about the internet and the site almost backs up heir feelings. This is good as it will build up a trust between the user and the site and will therefor make the user comfortable when directed to the real site.
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