Givenchy Boutique- Jamie Fobert Architects

Box No2, Eighteenth-century moulding embossed into dark leather.

Box No4, The walls are chestnut panelling and the floor is parquet featuring the four G's of Givenchy.

The brief was to capture the elegance and craftmanship of Givenchy's august history while creating a new spatial and material experiences for the Parisian shopper. It's simple elegant, stone and brass detailing could have existed for the past fifty years. The three front windows are open to the full drama of the space within, the shop itself is the window display. Inside, each line has it's own 'box'. The below image is my favourite, made from grey plaster, capturing the urban, functional tone of the menswear pret-a-porter. Each box encourages visitors to discover collections through an exploration of the physical boundaries of the boxes and the memories triggered by the materially and romantic forms contained within.

 

Box No5