Fly

To increase awareness of Fly Pizza's night delivery service especially among young targets. Many Fly Pizza's customers are young smokers and save money by rolling up cigarettes, so they created a special business card, made of smoking paper branded package, in order to be always in reach of the smokers and hit them during hunger attacks.

This shows great awareness of who is your target market, and is a innovative way of increasing awareness as it is both interactive and needed/used by the target market. Would be even better if these young smokers were rolling something a little stronger than tobacco as the 'munchies' would follow and the papers will be right there. However, on a more serious note, this could be seen as unethical as they are promoting smoking to a young age group and may receive bad press as a result and lose potential customers. Do the cons outweigh the cons?