The Universal Declaration of Human Rights

Most of you have heard about the Universal Declaration of Human Rights. But how many of you actually read it? This is a superb animation made by Seth Brau with the declaration as moving typography. It reminds me of the art from De Stiji from about 90 years ago. I like this video as it transforms what is a very old piece of text into nowadays media. It is long but very interesting.

Social Network with a twist

This is a social network designed specifically with the 30+ crowd in mind. The Lamato network's have taken the best components of other more established online social networking sites- Facebook, Bebo, Twitter, etc.- and enhanced them to their maximum social potential. They have achieved this by encouraging you to get offline in order to do these activities in person with those you care about. 

 Single feature spotlight vignettes released via online video sharing landscape all lead the audience to Lamato.net where a full tour of the sites features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directs everybody interested in learning about more genuinely social ideas to the main Mott's Clamato website for further inspiration.

 I think online videos a quite weak, but I think the idea behind the whole site is very strong. It is a good idea for the age group as most people that age are quite skeptical about the internet and the site almost backs up heir feelings. This is good as it will build up a trust between the user and the site and will therefor make the user comfortable when directed to the real site. 

Fly

To increase awareness of Fly Pizza's night delivery service especially among young targets. Many Fly Pizza's customers are young smokers and save money by rolling up cigarettes, so they created a special business card, made of smoking paper branded package, in order to be always in reach of the smokers and hit them during hunger attacks.

This shows great awareness of who is your target market, and is a innovative way of increasing awareness as it is both interactive and needed/used by the target market. Would be even better if these young smokers were rolling something a little stronger than tobacco as the 'munchies' would follow and the papers will be right there. However, on a more serious note, this could be seen as unethical as they are promoting smoking to a young age group and may receive bad press as a result and lose potential customers. Do the cons outweigh the cons?    

Jamie Fobert Architects

This is the Martian Museum of Terrestrial Art at the Barbican Art gallery. The principle behind the idea of this exhibition design is the artworks are infiltrating the empty gallery and spread out in a pattern of networks reminiscent of computer boards and scientific diagrams.

Into the space arrived a mother board, a 4 meter high monolith in bright green acrylic. From this element copper strips emerged onto the floor creating thematic circuits. These physically mapped the curatorial process of the exhibition. A great interactive design to get visitors involved and links the whole museum together.

 

The use of plinths and cabinets create a sense of desire to treat the artworks as artifacts.

I like the way the whole design gives of the vibe that the exhibition has invaded the gallery with its own agenda.

Givenchy Boutique- Jamie Fobert Architects

Box No2, Eighteenth-century moulding embossed into dark leather.

Box No4, The walls are chestnut panelling and the floor is parquet featuring the four G's of Givenchy.

The brief was to capture the elegance and craftmanship of Givenchy's august history while creating a new spatial and material experiences for the Parisian shopper. It's simple elegant, stone and brass detailing could have existed for the past fifty years. The three front windows are open to the full drama of the space within, the shop itself is the window display. Inside, each line has it's own 'box'. The below image is my favourite, made from grey plaster, capturing the urban, functional tone of the menswear pret-a-porter. Each box encourages visitors to discover collections through an exploration of the physical boundaries of the boxes and the memories triggered by the materially and romantic forms contained within.

 

Box No5

'The Upright Figure'

I actually went to see this exhibition in 2002, Tate Modern London. I immediately was intrigued by the figures but was not sure what interested me at first. After looking up the exhibition again I began to appreciate how spectacular it actually was. I admire the way Jamie Fobert Architects were able to create and display life size sculptures in such a vast area without losing their impact. This was helped by a brilliant structural decision to erect two free standing walls, creating a sense of enclosure.

 I enjoyed the fact that they didn't follow the traditional method of display for many of these works- raised on plinths. This way enabled the viewer to get up close and personal, and meet the sculptures eye-to-eye. This rigor and simplicity of the installation unifies the exhibition and gives the work a sense of "calm and strength."  

Should of gone to Specsavers!

This is quite a funny advert but I think it is slightly pointless. They have just picked on a subject/situation that is seen to be funny but I am not sure it is relevant to the audience, may be just as a joke?