Tuesday, 23 September 2008
Respect to the charities
I always have great respect for charity campaigns by organisations like NSPCC, cancer research and Christian Aid to name a few. I admire their marketing teams for many reasons; the cause they are promoting for, the lack of money that is available to them and their bravery to produce and release images with maximum shock value in order to get the message across. On top of all that they produce very clever ambient media.
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2 comments:
im thinking of doing my dissertation on shock advertising and wondering whether it's actually effective as an advert? does it actually make people want to give money or does it just shock them and give a negative image? the barnardo's ones are pretty horrific!- gaining a lot of criticism but is it necessary for the charity to advertise this way? surely there are more subtle ways of getting the message across?
All good questions Polly, unfortunately I do not know how effective they are. It does seem like they have run out of ideas or just stuck in a bit of a rut and all they have got is shock tactics. On the other hand I don't know if they work but it definitely gets them noticed and people talking which can only be a good thing.
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