This is a blog to praise the branding team of channel 4. The sister channel E4 was born in 2001, set to be a cutting edge channel with a eccentric and witty personality combined with strong purple branding. Since 2001, E4 have been able to premier special commissioned pieces such as Skins and The Inbetweeners showing that the channel has got the capacity to successfully launch big hits. The brand identity, brand image, brand essence and brand positioning are all in harmony. This is thanks to some brilliant brand management. From the logo to the intros to the voice overs to the program selections E4 have achieved their aim of being an innovative, cutting edge, young persons specialised channel.
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