This is a banned Pepsi advert I found on youtube, you might have seen it before, but it is one if my favourite adverts. It shows that you can have fun with advertising and have the license to be controversial, even without words. I do not believe putting down your competitors is very good marketing or branding but in this advert there is no mention of why one is better or why one is worse, it just is. I am also a fan of adverts set out to get banned as they arguably create more hype and a bigger response to the campaign.
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2 comments:
great ad, i've never seen this before. Like you say, no mention of why one is better than the other, so why ban it..
I equally love adverts that set out to get banned, as they really push the limits, on what is acceptable and what has been seen before. The advert however is quite subtle in the putting down of coke, so isn't really ban worthy. The visuals are really cute, and the concepts brilliant. I really like this advert, think its really neat
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